Tune into "Stew for Lunch" Thursday 9-17-2009 at 12:15 PM on AM 1230 WJOB Hammond and on www.stewforlunch.com.

As the mastermind behind Doc Bottom's Aspray, a new product designed to get rid of pungent odors -- from EVERY part of the body, Adam Jay is the foremost expert on B.O.  He will be prepared to tallk with you about the many issues facing us all, including --

--  How do we tell someone politely that their odor is burning a hole in the ozone layer?
--  Can you tell by looking if someone is gonna smell?
--  Is a young pretty girl less likely to reek than an older, overweight male plumber?
--  Is there such a thing as being a "smellist" or "stinkophobe?"  (Someone how pre-judges others based on how foul-smelling they are?)
--  Why doesn't bathing always help?
--  Does breathing through your mouth work when the person next to you smells like a dead body?

In addition, Adam would be delighted to talk with you about Aspray -- how he came up with the idea for it, as well as the amazing public response to the infomercial (which he also hosts).  Talking points in this area may include --

--  The thought process behind the creation of his controversial ad and what the response has been. 
--  While his intention may be to draw the public's attention, has it been effective?
--  Do edgy commercials (such as Carl's Jr./Hardee's provocative ads with Paris Hilton slobbering over a hamburger) sell more product? 
--  What if the ads offend?  Is the backlash worth it, especially if it results in reduced sales --  not to mention foster ill-will with consumers?  Or is it all just an attempt to "wink" at the public, acknowledging that they're all in on the joke, however silly or serious it may seem to be?

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